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Title:  Director, Digital Marketing

Location: 

The Woodlands, TX, US, 77380

Company:  Univar Solutions USA Inc
Requisition ID:  24174

 

Want to work for a company that is reimagining distribution?  Join Univar Solutions, the premier global distributor of chemicals and ingredients.  Our goal is to function as a direct extension of our customers’ teams; to serve as an ally in their quest of business success. 
 

At Univar Solutions, we’re building on our more than 90 years of experience  and drawing on deep resources – inventory and logistics experts, scientists, PhDs, procurement, customer service, sales and marketers-to deliver consultative services and an unmatched portfolio to solve customers’ formulation and operational challenges.  When you work for Univar Solutions, you’ll play an important role in shaping how we deliver more than chemical and ingredients. 

 

 

Position Summary:

Responsible for delivering global strategies to generate prospect leads, acquire new customers, and increase existing customer engagement through digital marketing and commerce channels. Leads team of Digital Marketers who interface with Product Management, Sales, Marketing and Digital Solutions to optimize placement and promotion of key products in digital channels. Finds opportunities to build collaborative omnichannel experiences to deliver leads across the business. Success for this role will be judged by growth in lead generation, growth in digital product placement, and increase in sales attributed to digital marketing and/or digital channel.

 

Key Responsibilities:

  • Leads the global creation of lead generation programs with a focus on digital channels and experiences
  • Contributes to the holistic development of digital marketing channel strategy and customer acquisition, leading efforts related to product placement, promotion, web pricing and lead generation, to include search and programmatic marketing.
  • Oversee and support the development of and manage the execution of marketing strategies and tactics focused on customer acquisition across paid, earned, and owned channels. Tactics include search, email, direct mail, paid media, affiliate, social, and more.
  • Lead team of digital marketers assigned to product horizontals, developing team skills in online portfolio development, product information management, online pricing, and digital product promotion to drive both e-commerce and offline sales.
  • Work with content marketing and digital teams to drive search engine optimization within assigned portfolios
  • Develop reports and forecasts of program results to create stronger tools and assets for marketing and business success

 

Supervisory Responsibility:

  • 3+ years of management experience in the marketing discipline
  • Cross-functional leadership in a globally matrixed organization ideal

 

Education/Experience/Training:

  • Bachelor’s degree required in business, marketing, or comparable discipline
  • Experience leading digital category management and/or digital marketing
  • 10+ years equivalent experience, which should include some global experience
  • Relevant marketing technology and channels, with a heavy focus on digital – email, website, and search.
  • MBA or Masters Preferred

 

Specialized Knowledge/Skills:

  • Management skills and leadership qualities
  • Written and verbal communication and active listening skills
  • Knowledge of marketing strategies and proper short and long term execution
  • Knowledge of Univar Solutions products, value- added services and industries served
  • Knowledgably of Univar Solutions IT applications
  • Strong PC skills required, database experience desired.
  • Ability to simultaneously function as both a thought leader and a fast, efficient executer of the work to be done

 

Behavioral Competencies:

  • Building customer relationships ensuring that the customer’s (internal or external) needs are met
    • Building productive relationships with high priority customers
    • Taking accountability for customer satisfaction and loyalty
    • Using appropriate interpersonal techniques to prevent and resolve escalated customer complaints and regain customer confidence.
  • Driving Execution Translating strategic priorities into operational reality
    • Aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results.
    • Cultivating Networks and Partnerships Initiating and maintaining strategic relationships with stakeholders and potential partners inside and outside the organization (e.g., customers, peers, cross-functional partners, external vendors, and alliance partners) who are willing and able to provide the information, ideas, expertise, and/or influence needed to advance understanding of business issues and achieve business goals.

 

Univar Solutions is an equal opportunity employer.  All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.

 

We offer comprehensive benefits to employees including medical, dental, STD, LTD and life insurance, 401k, generous PTO and much more.

 

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Nearest Major Market: Houston

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