Title:  Content Strategy Specialist

A Place Where People Matter. 

Start your career journey with Univar Solutions!  Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you. 

The Content Strategy Specialist will own the execution of content strategies that improve the customer journey and deliver measurable business results. This role emphasizes optimizing user experiences, leveraging data-driven insights to improve engagement and conversions, and providing strategic recommendations to partners. 

What you´ll do: 

1. Content Strategy and UX Journey Optimization 

• Develop comprehensive content strategies tailored to different stages of the buyer’s journey, with a focus on B2B audiences. 
• Partner with UX and design teams to optimize website and digital touchpoints for user friendly experiences.
• Conduct content audits and gap analyses to find opportunities for improvement and new content development. 

2. Business Insights and Strategic Recommendations 

• Leverage performance data and business insights to make proactive recommendations.
• Keep track of industry trends.

3. Customer Engagement and Teamwork 

• Collaborate with marketing, sales, and product teams.
• Influence partners to  prioritize user needs while meeting business goals. 
• Act as a trusted advisor, driving proactive engagement and ensuring agreement for content-related projects. 

4. SEO as a Supporting Function 

• Use SEO knowledge to improve content discoverability and ensure alignment with search optimization best practices. 
• Conduct keyword research and integrate findings into content plans to improve organic visibility. 
• Supervise and report on SEO metrics as part of a broader performance analysis framework. 

5. Performance Analysis and Continuous Improvement 

• Track content performance metrics such as engagement, conversions, and lead generation, providing actionable insights. 
• Provide clear reporting and updates to partners, showcasing the impact of content initiatives on business outcomes. 

What you´ll need:

• 5–8 years of experience crafting and implementing content strategies with measurable business impact. 
• Experience aligning content with UX principles to improve customer experience and engagement. 
• Bachelor’s degree in Marketing, Communications, Journalism, or related field. 
• Experience in B2B marketing.
• Familiarity with analytics platforms and data visualization tools to support performance reporting
• Familiarity with SEO tools like SEMrush, Google Analytics, and Ahrefs to support content strategies. 
• Outstanding interpersonal skills, with the ability to build trust and drive alignment across teams.  

Where you´ll work:

• Hybrid role in The Woodlands, TX.

Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more.  Our team of more than 10,000 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.

Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe! 

We are committed to a diverse workforce and a culture of inclusion.  Together, we are building a culture that acknowledges the unique experiences, perspectives and expertise of individuals and provides the development and growth opportunities to empower us to redefine our industry. 

Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.

Univar Solutions does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms (collectively Recruiting Firms). Recruiting Firms must enter into a Master Services Agreement (MSA) with Univar Solutions prior to submitting any information relating to a potential candidate. All searches must be initiated by Univar Solutions' Talent Acquisition team and candidates must be submitted via Applicant Tracking System (ATS) by approved vendors who have been expressly requested to make a submission for a specific job opening. No placement fees will be paid to any firm unless the aforementioned conditions have been met. Contacting our hiring managers directly is prohibited.